During class, we talked about the ideas and concepts of Smart Mobs. Interestingly, I might have found an example of a company who plays on the idea of using the tactics of Smart Mobs. Take for example the company AT&T wireless. An advertisement that has been running on TV for the last year or so pleads for mobile phone users to use their service instead. The commercial depicts a man in a flash mob group without his other group members. The flash mob sends messages via text message but the catch is that the man in the commercial receives it too late because any service other than AT&T is too slow. This results in the man dancing hilariously by himself without his other members.
AT&T Advertisement
These cell phone companies have played a great deal into the success of Smart Mobs. Over the last ten years, these companies have given its customers a cheaper product making cell phones a viable tool. They have given us accessibility to the internet in addition to voice calls and SMS. Furthermore, they have given us more coverage across the world. It is becoming increasingly difficult to find space where coverage is not available.
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